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Campaign to outlaw discriminatory pricing in Residential Care Homes Imagine going into a supermarket and being asked at the checkout about your finances and then your answers determining what you will pay for your products. I'm sure most people would be appalled and yet this is exactly what happens in the residential care home market. In many homes, when the owners or managers have ascertained a potential resident won't qualify for local authority funding, they quote a price that is substantially higher than will be paid for someone who does qualify. And these different prices will be for exactly the same care package! Considering a move into residential care is very stressful for both the elderly person and their family. It is highly unlikely, therefore, when they are visiting a home they will be aware of different prices applying. They would probably never think an organisation in the 'caring' industry would exploit them at this moment of vulnerability. I believe this type of pricing strategy amounts to financial exploitation and abuse of elderly people. Care Home owners cannot even justify the price difference by arguing that a local authority is getting a discount for bulk purchase of care because very few councils purchase beds in bulk.
I
believe one reason this unfair system prevails is that home
owners exploit the minimum contact residents’ family members
have with each other, preventing them exerting collective buyer
power. If you or a relative have suffered from the pricing
practices described above or you just think it is fundamentally
wrong then - What can you do?
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